FOOTWEAR
Vans, Inc. is a premier manufacturer of shoes and apparel for a target
group of young and active consumers. Vans sneakers are specifically designed for today's extreme
sports culture, and are the footwear of choice among elite athletes
worldwide. Through event sponsorships and a chain of skateboarding
parks, Vans has forged a unique niche in the booming youth sportswear
market. The company's unflagging commitment to tracking the latest
trends has put it in an excellent position to grab an even larger
market share as it heads into the 21st century.